It's become almost humiliating now. As the high st gets hammered and vehicle firms are hibernating for months on end to avoid redundancies, one area of the economy is growing fast. People won't be purchasing houses or cars, but they do seem to be buying books, MP3 players and software. We are told that folk are holding on to their cash and purchasing just the essentials like food and cheap clothes and just putting enough fuel into their cars to get from a to b and whilst the city centres can probably testify to that, online it's different.
Amazon has just posted a 9% rise in sales over the festive season - the season where it's apparently been a bloodbath for purchases - and they put plenty of these new sales down to the arrival of their new book reader. So there we have got it, when everyone should be tightening their belts and stop the purchasing of non-essentials, folk are really now buying devices so they can read more books. Perhaps whilst in line for their welfare payouts?
If there's one thing to be had from this it's that it's not all doom and gloom. If there are 2 things to be learned from this it's that whilst some companies will inevitably suffer because of this downturn, others will prosper and it is the difference that is's crucial - how come some corporations are prospering and are they the fortunate ones?
Well, it appears the answers are everywhere because corporations that thrive have a couple of things in common, but the most engaging is their willingness to accept change and take on leading edge technology where others haven't. In an economy like this, the neatest thing you can do is to look at what your competitors is doing - if they're suffering then don't copy them, if they're prospering, copy and do things better. You must analyse the market put simply and look to beat them at their own game.
It always stuns me when folks are still in the dark about marketing, especially online. There's no dark secret, it's just a matter of finding out what works and doing it more. If you find something that doesn't work, simply stop doing it. To get you started, here are a few tips :
one. Analyse your competitors, write down what they are doing
two. Is it working? For each company write down whether they are failing or flourishing ( in a flat market look for 'survivors' too )
3. Analyse your own marketing and adjust it to match and beat those that are prospering
4. Stop doing things that do not work ( the most important bit )
that's's all there is to it. Obviously if it were that simple then we wouldn't have a job, but truly, stick to those four items and you won't go far inaccurate.
manifestly I am writing this because I know plenty of the answers and one of them is manifestly obvious - take your business on the internet. This does not imply you must have your product catalogue for everyone to see, some corporations don't sell things that may be marketed in this manner, but it does mean you need to have some interaction between your web presence and your offline business. Often simply a contact form will do, it's just another avenue for sales.
many people will simply disregard the Internet and they do so at their peril. You shouldn't if you would like to survive, instead you must look to embrace it and in this respect you should be hunting for an SEO services company which will give you a truthful appraisal of your site and help you to push it in the only way possible. Don't expect them to be kind to you, a good company will be looking to help you by picking holes in your service - take their advice, put your pride behind you and expect to thrive.
Andy Calloway is the director of SEO Training at Calloway Green Ltd, a web design Birmingham and SEO consultancy in the West Midlands, UK. We provide a wide range of SEO services and search engine optimisation to businesses of all sizes.
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Saturday, 10 October 2009
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